SEO & Digital Marketing · London / Hertfordshire, UK
Ritvik R. Sharma
Strategic marketing professional with hands-on SEO experience across UK and Indian markets — and the person who designed and built the platform you are looking at.
Built by me
AI Marketing Lab
An SEO, AEO and GEO analysis platform for UK small and medium businesses. It runs a technical audit of any site, explains every finding in plain English, and orders the work by what will actually move results rather than by what is loudest.
The part most tools miss is answer engines. It checks whether ChatGPT, Perplexity, Claude and Gemini are permitted to read a site, shows the words their crawlers actually receive, and flags the pages that look complete in a browser but arrive empty to a machine.
Next.jsTypeScriptSupabaseSearch Console APIAnalytics 4 APIPageSpeed InsightsClaude
Run a free audit Experience
Business Students' Representative (elected)Sep 2025 – May 2026
Herts Students' Union · Hertfordshire, UK
- Elected representative for over 11,700 Business School students, acting as the primary liaison between the student body and university senior leadership.
- Led initiatives to improve placement support and industry connectivity, strengthening the bridge between academic study and employment.
- Facilitated senior stakeholder meetings to reshape tutor–student mentorship programmes.
Marketing ConsultantJan 2026 – Jun 2026
University Project · Hertfordshire, UK
- Built Integrated Marketing Communications strategies for two UK corporate clients, aligning digital content with business objectives.
- Ran a multi-platform content calendar in Hootsuite to keep brand voice consistent across LinkedIn.
- Produced social assets in Adobe Creative Suite and Canva to client brand guidelines.
- Tracked campaign performance in Google Analytics and fed the results back into the plan.
SEO ExecutiveApr 2023 – Jan 2024
WoodenStreet Furniture Pvt. Ltd. · India
- Deployed 6,000+ backlinks over nine months, lifting domain authority and organic traffic.
- Ran technical SEO audits and competitor analysis in SEMrush and Ahrefs against high-intent keywords.
- Managed and mentored a team of SEO interns, overseeing workflow and quality control on Google Business Profile optimisation.
Digital Marketing Project ManagerDec 2022 – Apr 2023
Lexis Solutions · India
- Led a team of four on a cross-channel content strategy, increasing Instagram engagement by 7% in four months.
- Owned end-to-end delivery across copywriting, design and SEO for a mixed client portfolio.
Skills
SEO & search
Technical SEOOn-page & off-pageSEMrushAhrefsGoogle Search ConsoleGoogle Analytics 4Answer-engine optimisation
Strategy
Content strategyIntegrated marketing communicationsCampaign planningCompetitor analysis
Design & tools
Adobe PhotoshopIllustratorInDesignCanvaPremiere ProCapCutHootsuite
Leadership
Project managementTeam leadershipClient coordinationStakeholder management
Education
MSc Strategic Marketing with Digital Media ManagementSep 2024 – Sep 2026
University of Hertfordshire
Data-Driven Marketing · Digital Leadership · Digital Marketing Toolbox · Strategic Customer Management
MBA in e-BusinessOct 2020 – Nov 2022
Mohanlal Sukhadia University, India
Open to marketing and SEO roles in the UK. The quickest way to see how I think is to run the audit on your own site.
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